If your website traffic has quietly dropped over the last year and your rankings look fine, you're not imagining it. Google isn't sending clicks the way it used to, because increasingly, Google is answering the question itself. What's actually changed For most of the last two decades, ranking #1 meant the click was yours. That relationship is breaking down. When someone searches "best gym near me" or "how much does a website redesign cost," Google's AI Overview now often gene