Case Study - Higher Education
5+ Years of Content Operations for LABI College
How Stage1Digital sustains a mature, bilingual content program for a 100-year-old Hispanic Bible college in La Puente, California, and what the account's own data says is working.
+106%
+106% Instagram follower growth (3-year reporting window), Sept 2023–present.
1,535
Total posts published
5+ Yrs
Continuous management
52.5k
Views, trailing 90 days
4,365
Accounts reached, 90 days
- The Client
LABI College is a Hispanic Bible college in La Puente, California, founded in 1926, one of the oldest institutions of its kind in the country, now approaching its 100th anniversary. LABI operates on a close-knit, bilingual community model: alumni, current students, and Southern California churches are largely the same audience the college recruits from.
- The Engagement
Stage1Digital has managed LABI College's Instagram presence (@labicollege) continuously since 2021 - full content strategy, creative production, and campaign planning, cross-posted to Facebook. This is not a project or a pilot; it is five-plus years of sustained, in-market operation for a single institutional client.
The Clearest Insight:
Authentic Content Wins
The single top-performing post of the reporting period wasn't a designed promotional graphic; it was an alumni wedding photo, officiated by a pastor connected to LABI. It earned 8,115 views, 340 likes, 23 shares, and 99 saves: roughly 2.5–7x the views of any templated announcement graphic posted in the same window.
2,968 views
8,115 views
Real, unscripted human moments outperform designed promotional content by a wide margin — the clearest, most actionable signal in the account's history.
Campaign Spotlight: The Elevate Conference
A coordinated, multi-week sequence — not a single promotional push — is the clearest evidence of managed, professional planning in the account.
~4 WKS OUT
Main speaker announcements begin
~2–3 WKS OUT
Bilingual workshop-speaker graphics (English/Spanish)
~1 WK OUT
Pastors & Leaders Breakfast promotion
MAR 14, 2026
Elevate Conference, event day
DAYS AFTER
Recap content and institutional news tie-in
Why This Matters for Education Clients
-
Five years of continuous, in-market work with a real institution, not a pitch-deck capability, a proof point.
-
Bilingual, community-specific creative built for LABI's actual audience, not a generic template repurposed across clients.
-
A content strategy grounded in what the institution's own data shows works, not a one-size-fits-all posting calendar.
-
A searchable, multi-year content archive, 1,535 posts documenting campus life, alumni, and campaigns, an asset the institution keeps, not just a monthly report.
Before founding Stage1Digital in 2023, Brian spent over 7 years in higher-education marketing, serving as Strategic Initiatives Manager for Marketing & PR at Biola University's School of Cinematic Arts (2022–2023) and Production Coordinator for Marketing & PR at Azusa Pacific University's Department of Cinematic Arts (2018–2022), managing budgets up to $300K and driving measurable gains in enrollment, event attendance, and brand presence.
​
Stage1Digital also serves as LABI College's marketing partner for five plus years, giving the agency direct, ongoing experience with ABHE-accredited, Assemblies of God-affiliated institutions.